Privacy Policy

We understand that privacy and the security of your personal information are extremely important. This policy explains what information we collect, where and how we collect it, what we do with it, how we keep it secure, and your rights over the personal information we hold about you.

Introduction

This notice applies to this website and other interactions you may have with us — for example, when you register for our masterclass, purchase or sign up for a product or service, join our community, sign up for updates, or contact us by email, phone or social media. If you do not agree with these terms, please do not use this website.

What Data Do We Collect About You

Personal data means any information capable of identifying an individual. It does not include anonymised data. We may collect and process:

• Communication Data — anything you send us via our website, email, text, social media messaging or posts.
• Customer Data — data about purchases, such as your name, email address, phone number, city and purchase details.
• User Data — how you use our website and online services, and any content you submit.
• Technical Data — such as your IP address, browser and device details, time spent on pages, pages viewed, navigation paths and video views, collected through our analytics tracking.
• Marketing Data — your preferences for receiving marketing from us, and the advertising source that brought you to our site.

We may use this data to deliver relevant content and advertisements to you (including Facebook, Instagram and Google ads) and to measure the effectiveness of our advertising.

Sensitive Data

We do not collect any sensitive data about you — such as race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health, genetic or biometric data — nor any information about criminal convictions or offences.

Where we need personal data to provide a service you have ordered and you do not provide it, we may not be able to deliver that service. If so, we will notify you at the time.

How We Use Your Personal Data

We will only use your personal data when legally permitted. Most commonly:

• to perform the contract between us (for example, your masterclass registration);
• where it is necessary for our legitimate interests, and your rights do not override them;
• to comply with a legal or regulatory obligation.

We do not generally rely on consent as a legal ground for processing, other than for sending you marketing by email, SMS or WhatsApp. You can withdraw consent to marketing at any time by contacting us.